After a recent brand renewal, website launch, and future plans for expansion, reux knew a campaign needed to be developed that resonated with STEM Camp’s target audiences: parents and children. Our approach began during the discovery phase, as we worked with STEM Camp to gather insight about how youth experienced the camp. We used these findings to create a relatable commercial, which depicted the excitement a child feels after attending camp. Our goal was to include visuals that reflected the fun and exciting hands-on activities that youth engage in at camp. Finally, reux wanted to leverage the multi-media content to drive traffic from social media to the website for registrations.