Be Amazed


STEM Camp is a not-for-profit organization operating in over 45 locations across Canada offering youth an environment to learn and explore. Their mission is to inspire youth through participating in hands-on activities in the areas of Science, Technology, Engineering, and Mathematics (STEM). STEM approached reux to create an integrated marketing campaign to drive awareness and registrations. We developed a brand centric campaign that appealed to both youth and adults through a theatrical commercial and social media advertising.

Science. Technology. Engineering. Math.

After a recent brand renewal, website launch, and future plans for expansion, reux knew a campaign needed to be developed that resonated with STEM Camp’s target audiences: parents and children. Our approach began during the discovery phase, as we worked with STEM Camp to gather insight about how youth experienced the camp. We used these findings to create a relatable commercial, which depicted the excitement a child feels after attending camp. Our goal was to include visuals that reflected the fun and exciting hands-on activities that youth engage in at camp. Finally, reux wanted to leverage the multi-media content to drive traffic from social media to the website for registrations.


  Campaign Development & Optimization


  Social Media Content Creation

  Pay Per Click Advertising

  Social Media Advertising

  Video Production

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