Client:
Strathroy Caradoc
The Municipality of Strathroy-Caradoc is a growing rural municipality in Southwestern Ontario located 25 minutes outside of London. With a population of over 20,000 people, the area is well known for its family-friendly activities, agriculture, and close proximity to London and Sarnia.
Find key stakeholders in the community to gather market research to gain insight and perspective into the community.
Create a long-term strategy that would attract and keep residents in Strathroy-Caradoc.
“Whether you’re starting a business, raising a family, or just visiting – welcome home.”
Conduct multiple focus groups that included a diverse group of residents, business owners, and newcomers currently living in Strathroy-Caradoc. Synthesize this information to gather insight and discover key foundations that could be used in marketing collateral development.
Use results from the data collection to determine which aspects to show throughout the campaign and suggest additional initiatives to be considered in the future.
Create a promotional video that focused on key concepts discovered during the focus groups, including: the ‘close-knit’ community, family-friendly activities, thriving industries, sports and entertainment, and overall comfort of being home.
Brand Identity & Research
Video Production
Pay-Per-Click Advertising
Social Media Advertising
Campaign Development
Brand Strategy
Social Media Content Creation
Photography