Parkinson Society Southwestern Ontario
Parkinson’s Society of Southwestern Ontario (PSSO) is the home for education, advocacy, and research initiatives built on spreading awareness, care, and support for Parkinson’s Disease.
After a recent rebrand and website launch, a new direction and update on marketing were needed with a focus on brand awareness.
Understand customer groups and their needs.
Develop a variety of content for marketing collateral.
“I may not be able to control my movements, sometimes I may not be able to move at all.”
- Develop and execute a key stakeholder’s survey to all current members, users, and affiliates. Synthesize this information to create a series of personas to accurately depict the target audience, identify how they receive their information, and what kind of support they need from PSSO.
- Design and execute social media content that incorporates the new branding and establishes the new identity, while also sharing valuable information and resources.
- Create a series of videos of caretakers and Persons with Parkinson’s (PWP) sharing their perspective on living with Parkinson’s Disease.
Integrated Marketing Strategy