“Look Beyond”
Client:
Canada Basketball Association
client overview
Canada Basketball is a non-profit organization that is recognized as a world leader in all aspects of basketball. Representing Team Canada, offering development resources and education, the organization aspires to lead the growth and development of the game at home, and in pursuing medal performances on the international stage.
challenge
- Increase awareness of Safe Sport within the sport of basketball.
- Incorporate the 3 pillars of Safe Sport to portray the key message: Education, Prevention, and Response.
- Design and create social media assets.
“Let’s make basketball safe for everyone.”
strategy
- Create a 60-second commercial that displays different forms of abuse, harassment, or maltreatment to get the key message out about Safe Sport.
- Create a series of video and photo content pieces to be used for various PPC campaigns and organic content.
services
photography
Video Production
Social Media
Content Creation
graphic design
large format video