“Healthcare Champions”
Client:
Lerners
client overview
Lerners LLP is an Ontario based law firm with over 120 exceptionally skilled lawyers. Lerners LLP is committed to giving back to the communities it serves through various different initiatives including their very own ‘Lerners Healthcare Champions’ which recognizes the exceptional efforts of the healthcare community.
challenge
Increase brand awareness and encourage community members to participate in the new corporate initiative.
Develop an engaging way to execute the event in a virtual way during the COVID-19 pandemic.
“Let’s hear it for these Healthcare Champions!”
strategy
Develop an integrated marketing campaign that showcases participants in the event (healthcare finalists, artists performing etc.) that gains interest and pushes out CTAs to vote for a finalist or register for the virtual event.
Create social media graphics and distribute content out through pay-per-click (promoted) advertising to reach further audiences and expand awareness.
Produce a 45-minute video that includes local musicians and executes award winner announcements to be played in the virtual event space.
services
Campaign Development
Pay-Per-Click Advertising
Social Media Management
Photography
Video Production
Graphic Design
Social Media Content Creation