“Lead With Us”
Client:
Brescia University College
client overview
Brescia University College is Canada’s only women’s university. Founded in 1919 by the Ursuline Sisters, Brescia is committed to social justice, community service, and the importance of women’s education. This campaign for Brescia is part of the largest fundraising campaign in the institution’s history and is designed to support academic excellence, enhance financial aid and scholarship, enhance the Brescia experience, and empower women to lead.
challenge
- Differentiate Brescia in the fundraising market and elevate their platform to move people to donate
- Incorporate the four pillars in the campaign
- Create assets that can be used across various marketing platforms (billboards, social media etc.)
“A place that ignites, inspires and empowers young women.”
strategy
- Produce 5-60 second long videos to portray each of the pillars plus a video to combine all pillars that are impactful and genuine with real stories
- Design eye-catching graphic assets that can be placed in platforms where the target audience will notice – bus signs, billboards, social media posts that incorporate real people
services
Video Production
Graphic Design
Social Media Content Creation
Photography
Large Format Video