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“Fight Song”

Client:

Forest City Fights Back

client overview

Forest City Fights Back is a multi-pronged project aimed at uniting, encouraging and supporting the London community in the fight against COVID-19. We collaborated with Emac Studios, Giant Creative, and Lemmon Entertainment to produce this initiative!

challenge

  1. Create a campaign that is encouraging and impactful that can be released through virtual platforms.

  2. Raise funds for the London Health Sciences Foundation and London Community Foundation.

  3. Incorporate multiple local artists, athletes, and celebrities during a time they are unable to perform or entertain.

“We are in this together.”

strategy

  1. Create an integrated marketing strategy that raises awareness and builds engagement.

  2. Create a landing page that’s easy to navigate and showcases the initiative.

  3. Create a video with local artists singing ‘Fight Song’ by Rachel Platten to showcase the talent and generate awareness of the project.

  4. Create and execute social media collateral to promote the initiative and direct people to the website to donate/purchase the merch.

services

Video Production

graphic design

photography

Social Media
Content Creation

campaign development

Landing page design

public and media relations

integrated marketing strategy

logo design

social media management

results

120,000+

Views & Counting

16,127+

Social Interactions
(likes, shares, comments)

2511%

Follower growth rate over
the campaign duration (3 months)

25,000+

Youtube Impressions

60%

Viewers watched over 3 minutes of our primary content advertisement

5.3%

CTR to our
E-commerce store

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