“Fight Song”
Client:
Forest City Fights Back
client overview
Forest City Fights Back is a multi-pronged project aimed at uniting, encouraging and supporting the London community in the fight against COVID-19. We collaborated with Emac Studios, Giant Creative, and Lemmon Entertainment to produce this initiative!
challenge
Create a campaign that is encouraging and impactful that can be released through virtual platforms.
Raise funds for the London Health Sciences Foundation and London Community Foundation.
Incorporate multiple local artists, athletes, and celebrities during a time they are unable to perform or entertain.
“We are in this together.”
strategy
Create an integrated marketing strategy that raises awareness and builds engagement.
Create a landing page that’s easy to navigate and showcases the initiative.
Create a video with local artists singing ‘Fight Song’ by Rachel Platten to showcase the talent and generate awareness of the project.
- Create and execute social media collateral to promote the initiative and direct people to the website to donate/purchase the merch.
services
Video Production
graphic design
photography
Social Media
Content Creation
campaign development
Landing page design
public and media relations
integrated marketing strategy
logo design
social media management
results
120,000+
Views & Counting
16,127+
Social Interactions
(likes, shares, comments)
2511%
Follower growth rate over
the campaign duration (3 months)
25,000+
Youtube Impressions
60%
Viewers watched over 3 minutes of our primary content advertisement
5.3%
CTR to our
E-commerce store