Canadian Blood Services
Canadian Blood Services is a not-for-profit organization that connects donors to patients. As Canada’s Lifeline, their goal is to build relationships to provide patients with reliable access to safe, high-quality blood, plasma, stem cells, organs and tissues.
- Increase awareness about the importance of blood donation over the holidays.
- Generate bookings for blood donation appointments with current and new donors.
- Thank donors for their generosity.
“That’s really the gift you’re giving people when you donate to Canadian Blood Services, the gift of hope and time with their loved ones.”
- Create a 60 second ad that resonates emotionally with viewers and is based on a real story.
- Create a series of video and photo content to be used for PPC campaigns, organic social media content, email campaigns, and landing pages.