Canadian Blood Services
Canadian Blood Services is a not-for-profit organization that is about the power of connections. For over 20 years, they have been Canada’s Lifeline for blood, stem cells, organs and plasma transfusions and transplants connecting donors to patients.
Create a campaign that helps launch their new brand by incorporating the new logo and identity.
Clearly identify all the products needed in Canada’s Lifeline (not just blood).
Make it personable to resonate and convince people to register to be a donor.
“There are a lot of reasons to join Canada’s Lifeline… for me, it was donating stem cells.”
Create a multi-video campaign to raise awareness through real donor and recipient stories that represent all Canadians in a variety of ages, genders, and ethnicities, while also showing the diversity of products that Canadian Blood Services manages.
Create a common key message of joining Canada’s lifeline and incorporating the variety of reasons from real donors and recipients in social media posts.
Campaign Development & Optimization
Social Media Advertising