“A Head Start”
Client:
AgileIS
client overview
AgileIS is a technology based company that specializes in the development and deployment of applications that provide digital access to healthcare-related services. CAPT is the digital concussion management platform from AgileIS that streamlines sports organizations and/or school’s concussion education, removal from sport, and return to activity protocols.
challenge
- Develop two videos that identify the two categories: a school environment and sports environment that show various sports.
- Showcase the look and use of the app within the videos.
- Incorporate branding to build brand awareness and consistency throughout.
“Your concussion protocols, right at your fingertips.”
strategy
- Produce two-short informative videos that display a student perspective and a young-athlete perspective with a concussion and how the app is incorporated into their life and throughout the recovery process.
- Use screen-recordings directly from the app throughout the video demonstrating who may use the app and the situations it would be used in, while showing the UI of the app.
- Provide a motivational tone throughout the video and utilize a diverse group of young athletes in different sports to attract the targeted users.
services
Video Production
Photography