CPAPology is a brand focused on improving your sleep experience through a variety of CPAP accessories and anti-snore solutions. CPAPology was formed on the principle of designing innovative and cost-effective products that complement and enhance your CPAP Therapy to ensure users have a satisfying and refreshing sleep each night.
- Create a video that is attention grabbing and on-brand while showcasing the various products and informing of the benefits.
- Gather lifestyle product photos for the company website and e-commerce platforms.
- Incorporate new ideas to attract a broader audience and change the way people negatively perceive CPAPs and sleeping equipment.
“Less snoring, more sleeping.”
- Produce a short, quirky video that displays the various products and shows the benefits of CPAPology equipment through a comparative narrative.
- Take multiple lifestyle photos to show proper use of various products.
- Research users of CPAPs and develop personas to understand how they perceive and receive their information and align methods within the media marketing.